Raghav Sachar is out with his maiden single that also marks the launch of his music label Charming luttera is his maiden attempt at a single, a rarity on the Indian music scene, says Raghav Sachar, who is best known for playing 32 instruments (and growing!), composing and singing for Yash Raj Films’ Kabul Express and Eros International’s One Two Three, What is the song all about? “Well, honestly, I made the track for one of my forthcoming films. But since I had produced the track and it was a very interesting concept, I decided to make it my first single as I was long planning to launch my own music label, Raghav Sachar Music,” says the multi-faceted artiste.
“That has been my dream for a very long while.” Describing it as “commercial but classy” with very good lyrics by his buddy and consistent professional associate, lyricist Aditya Dhar, Raghav reveals that he has also acted in the video. “For the first time I have danced in my music video, which also shows my character playing poker. It’s a world music number. The video is directed by Harshal and Vitthal.” In keeping with market trends, Raghav says that he saw no point in coming out with a physical single or CD and has opted for a soft (digital) release. “But my marketing treatment is the same as if it was a CD release, with a music video, promotions on radio and so on.”
Raghav wants to “just popularise the song” and allow free downloads (“which is very practical as no one pays to download because so many sites for free downloads in India,”) but will generate revenues from digital websites, caller-back tunes and ring-tones. “Maybe I will start charging nominal rates later,” he says. The musician is also doing well on the film front. He is scoring music for Indra Kumar’s Daddy Cool, a comedy that stars Suniel Shetty, Aftab Shivdasani and others and also for Vikram Bhatt’s Phirr. “I also feature in one song,” says Raghav. He is also making his debut as a lead actor in Kabir Sadanand’s Tum Milo To Sahi opposite Anjana Sukhani. Nana Patekar, Dimple Kapadia, Suniel Shetty and Vidya Malavade co-star. “There are two songs filmed on me and I have composed both. The remaining songs are composed by Sandesh Shandilya.” Screen India