The film is a reflective look at honour killings in Pakistan and has mostly been shot in Rahim Yar Khan, the region where most honour killings are reported. The actors playing the lead roles in the film were chosen from a talent hunt show that ran on a private television channel and was judged by Noor himself. During the course of the television screening, Noor announced that he would give the winners a chance to work in his film and declared its tentative release in July 2010. But due to unforeseen circumstances, the film’s release delayed.
It is being termed as the first film in parallel cinema in Pakistan. While talking to a Pakistani News Paper Syed Noor said, “this movie will be released worldwide. I am planning to release it in Europe, England and the USA. First this film will be released internationally and then locally.”