Levi’s and Strings are a natural fit: iconic, enduring, and original.
Spawning one timeless hit after the other, Strings have pioneered the musical scene in Pakistan over the last decades.
With their steadfast work ethic, undeniable integrity, and gritty honesty they have an enduring influence on the youth of today and have inspired doz…ens of fresh new musical acts.
Stay tuned for Levi’s Original Music this summer, as some of today’s raw musical talents pay homage to Strings – The Originals
Concept & Creative: Adnan Malik